Story Selling Implementation

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Improving your sales effectiveness requires breaking paradigms.

The Story Selling process can be implemented, even if your organization is currently using a different sales process. Story Selling simply improves the effectiveness.

However, it may require breaking some habits and changing some perceptions.

Your customers don’t care about your product or service. They only care about themselves. We’ll show you how to connect the two.

Customers are not buying your product, they’re buying you. No, it’s not “relationship selling,” it’s being the source of unique and valuable perspectives on the market, helping them navigate alternatives, providing ongoing advice or consultation or avoiding potential land mines.

Customers don’t know their pain point. No matter how many insightful questions you ask, they can only tell you about their past. We’ll show you how to talk about their future.

Finally, it’s not what you sell, it’s how you sell it. People don’t remember facts and figures, they remember stories. We’ll show you how to build compelling stories and the corresponding framework to lead your prospects to your solutions.

Story Selling also requires a different approach to marketing. Forget running ads, generalized SEO efforts and intrusive emails. They don’t work. However, our shift in your marketing approach will return big dividends.