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Your success depends on your customers, not your product.
January 8, 2014 by Jeff Morris in category CX, LeadershipA few years ago, I realized there is a certain type of client I truly enjoy working with – insightful leaders. Like a rock and roll star thanking their fans at the end of every show, insightful leaders intuitively understand success is a result of your customer, not your product or service. Insight is defined […]
0 0 Read moreCustomer Experience May Not Be What You Think.
December 7, 2013 by Jeff Morris in category CXThe Customer Experience movement is here to stay. Many of today’s strongest brands were built almost entirely on Customer Experience. Starbucks, Zappos, Amazon, Southwest Airlines, to name a few. As this movement spreads, large companies are creating experience managers and experience committees. In 2012, Oracle president, Mark Hurd, analyzed the customer experience revolution. In his article, Hurd’s […]
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